Welcome to The Shop

This is where you can find my eBooks and ‘off the shelf’ training plans to give you some inspiration, structure and guidance for your workouts – because sometimes we have to train smarter than just scrolling for workouts on Instagram…


Baby Mama To Be: How To Enjoy An Active Pregnancy (e-book)


We know we’re encouraged to stay active during pregnancy, but it’s important that we train smart during this time.

So I have put together this eBook to help you understand how to navigate the physiological changes going on in your body as your pregnancy progresses: I highlight what areas of the body we need to focus on to remain strong and keeps aches and pains at bay, and most importantly, exactly how we can do that from home.


My name is Lulu Adams, and I am a women’s fitness coach, offering strength-based fitness programmes that embrace the whole picture of ‘women’s wellness’.

Over the last decade in my work as a women’s fitness coach, and particularly as I’ve become a mother, I’ve learnt to embrace every aspect of women’s health and integrate it into my programming, because I really believe it’s so important that our training plans reflect the fact that our bodies – and our lives – change enormously as we get older.